AI shopping feed guides

How to prepare product data for ChatGPT, Gemini and Google Merchant Center, from the official specs.

• GEO for e-commerce: make your product data readable to AIGEO helps ChatGPT and Gemini understand and cite you. For e-commerce it comes down to product data: where AI reads it and what to fix, in 5 steps.
• Product feed checker: how to audit your catalog for AI shoppingCheck your e-commerce product feed the way Google and AI assistants read it: required fields, brand, categories, descriptions and the questions shoppers ask.
• Product descriptions that AI shopping assistants can actually useShoppers ask ChatGPT and Gemini who a product is for, how to use it and how it compares. Write product data that answers those questions — with a checklist.
• How to add a supplemental feed in Google Merchant CenterAdd a supplemental data source in Google Merchant Center to improve titles, brands and descriptions without touching your main feed — and make sure the IDs match.
• How to get your products into ChatGPT shoppingHow products show up in ChatGPT shopping: apply as a merchant, or come in through Shopify or Etsy, send a product feed, and keep price and stock current. US-only for now.
• OpenAI product feed spec: every field explainedThe OpenAI product feed spec for ChatGPT shopping, field by field: the nine required fields, variant rules, price and availability formats, file formats and update rules.
• Google Merchant Center for AI Mode and Gemini: what to fill inWhich Google Merchant Center attributes matter for AI Mode and Gemini: required fields, identifiers, variants, product highlights and the new conversational attributes.
• Shopify products in ChatGPT, Gemini and Copilot: what to set upHow Shopify products reach ChatGPT, Google AI Mode, Gemini and Copilot through agentic storefronts: requirements, markets, checkout and what improves listings.